I've just ordered Jeff Broook's new book 'The Money-Raising Nonprofit Brand' and look forward to reading it. His previous book is one of my favourite direct marketing books, so i'm expecting good things!
Here are some of the other articles that have caught my eye in the last couple of weeks...
RAD Campaign hosts this month's Nonprofit Blog Carnival. There's a bunch of great posts on the best ideas and strategies to disrupt the nonprofit sector.
Pamela Grow features a guest post from Rory Green on five steps to unlocking hidden fundraisers.
At Charity Chicks, Danielle Atkinson rants about getting the basics of direct marketing right.
Ifundraiser shares some top tips for today's fundraiser.
On the Hilborn blog, Jonathon Grapsas introduces fundraising events to direct marketing!
This 'Generic Brand Video' that David Meerman Scott shares made me smile. What would a 'Generic Nonprofit Video' look like?
Charlie Hulme on 101 Fundraising explains where to find all that money you are losing.
Simon Scriver shares his thoughts on the #nomakeupselfie phenomenon.
Lucy Gower and Zoe Amar want your thoughts on innovation. Why not take 5-10 minutes to complete their survey?
The Good Works blog asks what does your legacy prospect want?
Tom Ahern on the Bloomerang blog shares 15 odd things that make direct marketing appeals successful.
Veritus Group encourage you to go tell your donors they are making a difference.
Ex-PFRA head of communications, Ian MacQuillin shares what he really thinks about 'chuggers'.
I've seen this new report by Sea Change Strategies on 'the missing middle' mentioned on Twitter this week. I've downloaded it and had a quick scan and there's lots of great content on how to grow your 'middle donor' programme. It is on a similar theme to the still relevant Bluefrog paper 'The Fundraiser's Guide to Mid-Value Donors'.