Howard Lake praises a couple of charities for capitalising on the recent MP's expenses scandal.
Whilst I agree with Howard that they've produced a couple of humourous, timely and creative campaigns for me they both lack a clear and direct call to action.
In the Centrepoint ad they give a website and text number and ask people 'to be part of this work', but for me that is far too vague. Do they want volunteers? Monetary support? The clearer and more succinct with your call to action you can be, the more effective it will be.
In the second action the photo and caption are large and capture the eye, but the call to action (which is for potential beneficaries to get in touch) is small and hard to read. A small reduction in the photo and caption size would have allowed an easier to read message and so a clearer call to action.
