Reaching for the stars...
Intelligent Giving: moving from style to substance?

Legacy Fundraising Tips

The latest Institute of Fundraising newsletter members contains a couple of interesting articles, with my favourite being this one: reminding people about some of the key facts and fundamentals of legacy marketing.

Richard Radcliffe's 'Seven Keys to Success' should be etched into every fundraisers mind, as every fundraiser (regardless of discipline) should be promoting legacy giving when the have the opportunity to do so. What Richard doesn't know about legacies probably isn't worth knowing. If you're interested at all about legacies, then do try and hear Richard speak.

As well as being highly entertaining, he is also extremely knowledgable and has conducted thousands of focus groups and interviews with potential legators.

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