Seth is planning on updating his seminal book "Purple Cow" in the Autumn and is looking for some modern day 'purple cows' to include in it.
In the world of fundraising Purple Cows are few and far between, but I can think of a couple that stand out for me:
- The Camphill Trust - their unwavering committment to donor choice, feedback and involvement means that they have a phenomenal response to their appeals. Donors genuinely look forward to receving their warm, touching and engaging communications and they are a great example for any small charity.
- Race for Life - it's amazing how something so simple has grown so large and raised so much, but who said purple cows had to be complicated? The simple premise of bringing woman together to celebrate life and remember those no longer with us has inspired woman to raise over £240 million for cancer research.
What can you turn into a purple cow in your organisation and do you have any other examples you'd like to share?
p.s. for a definition of a 'purple cow' see here!
