Fundraising lessons from the 'Simpsons'

A great first post over at Social Frog.  Entitled "The Mr Bergstrom Effect" it looks at how you need to adapt your methods to reflect your audience using a great example from the Simpsons.

The takeaway points are:

• Social fundraising methods (face to face, door to door) need social cultivation and stewardship.
• You need to constantly look for social ways to build the relationship with younger donors.
• Engaging and empowering donors will become increasingly important.

Look forward to hearing more of Anna's thoughts.

p.s my all-time fav Simpson's quote...

Homer: Kids, you tried your best and you failed miserably. The lesson is, never try.