Should we promote the right to ask or the joy of giving?

The Institute of Fundraising announced in January that they are thinking of launching a campaign to promote a fundraisers right to ask the public for donations. 

It has promoted an interesting reaction with people coming out for and against the idea.

Personally, I much prefer their other suggested title 'proud to ask', but ultimately in it's current proposed state the campaign is doomed to failure.  It will be controversial (not necessarily a bad thing), counter productive, divisive and many people will claim an equal right to say no.

People have been arguing about rights and corresponding responsibilities and duties for centuries and the campaign could quickly get bogged down by philosophical and linguistic arguments. 

I'd much prefer that they concentrated on promoting the proven joy of giving and trying to grow the overall amount given to charity.

The benefits of such a campaign are two fold:

1. It is scientifically proven that giving is good for you and is a pleasurable act, so it makes it hard to argue against.
2. As a positive campaign it thanks the people who already give (and so doesn't turn them off giving again), uses positive deviance to encourage others to give and will benefit the whole charitable community by getting more people to donate.

At the same time that I was promoting the joy of giving, I'd also be promoting the impact that giving has and how those people who do give help to change the world. 

Over simplistic?  Possibly, but I'd guarantee that the positive campaign would have a much greater long term impact than taking a rights based approach to the problem.