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Another great new resource: Study Fundraising site launches
Being the fundraising geek that I am, I was excited to hear about the launch of Professor Sargeant and Professor Shang's new academic website Study Fundraising.
I've just had a quick peek of what is on there, but already it looks like it's going to be a site I visit regularly.
It has a wealth of resources on all aspects of fundraising research from ethics and planning to events and e-fundraising.
In my main area of interest of donor retention and loyalty it has links to some of my favourite books and academic articles - including this excellent summary report on donor loyalty and retention.
I wish the site every success and see it working brilliantly alongside SOFII, which shows off the best practical examples of fundraising.
My only plea is to change the white on blue copy, which, as any good academic should know, is really hard to read! :)
Posted at 07:41 PM in Fundraising Comment | Permalink
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