Why every fundraiser should support the #giveitbackgeorge campaign
In Search of Fundraising Mastery: Lessons from a Sushi Chef

Friday Reading Round-Up

I hope you had a good Easter.  This month seems to be flying by and it is already time for another reading round-up.  I hope you find it useful.

I'm like a kid before Christmas today, as I'm off to Wembley for the cup semi final tomorrow (come on Everton!!), so apologies for any mistakes or omissions...

Jonathon with some interesting thoughts on getting digital fundraising working.

The Agitator on why we might be looking at donor retention form the wrong angle.

The Agitator also report on the NTEN conference (and it's not all positive - read the reaction here!)

Kev with the secret to a great case study.

A 'sweet' cause related marketing initative in Denmark.

Alison looks at when perfect isn't practical.

Word of mouth is still the most trusted form of marketing.

Agents of Good report on an automatic rise in a donors regular gift.  Good idea or not?

Jeff asks who is going to DIG your fundraising grave?

What's wrong with charity advertising? Mark has the answer.

Wild Woman Fundraising on telling a visual story to engage your donors.

Passionate Giving on the ideal fundraising organisation.

The latest Beautiful Bytes round-up has some interesting news on local Facebook pages and a great infograph.

Kivi with a great guide on taking your newsletter from print to e-mail.

ifundraiser on why content is king.

Katya on boomers and millenials.

What should you do when things go wrong?