Fundraising Reading Round Up
Fundraising Reading Round-Up - November 2017

Fundraising Reading Round Up

As the year draws to an end, I wanted to share one final reading round-up for you to enjoy.

Before starting though, I have three announcements to share:

  1. What was your favourite fundraising campaign/appeal of 2016? Please comment with your suggestions or drop me an e-mail at craig@fundraisingdetective.com - I want to write an article for SOFII featuring the best appeals from around the world.

  2. The 2017 Scottish Fundraising Conference has a call for papers out. I've heard great feedback about this conference and the organising committee have big plans for 2017.

  3. My wife and I are currently crowdfunding for therapy for a lady who lives near us and is at threat from eviction from the local housing association. Our daughter has benefited from the same therapy and this is our way of saying 'thanks'. If you've enjoyed the blog this year and are still feeling in the festive spirit then any donation would be hugely appreciated. Thanks in advance.

Thanks, as always, for reading and I'd like to wish you a happy and prosperous 2017.

Tom Ahern shared a fantastic e-book just before the Christmas break. 20 Questions shares great advice and solid research on 20 questions fundraisers are often asked from board members and senior colleagues. You can download it for free from Tom's website.

Another great free resource is The Data Playbook. Beth Kanter describes its contents.

Rob Woods on the two essential ingredients to create a change in culture.

Donor Voice take a look at the behavioural science behind Wikipedia's recent online appeal.

Rogare helpfully summarise everything you need to know about the recent ICO ruling in the UK.

Pamela Grow shares an e-mail from Ontario Nature that links to a direct mail piece. It is amazing how few charities do this.

The Institute of Fundraising has a run series on 'What's next in 2017?' Read the ones on data, direct marketing and innovation.

The Donor Relations Guru rages against her fundraising mailbox.

Lucy Gower explains the good and bad (mostly bad) of copycat strategies.

Amanda Santer implores us to do better.

Michael Clark reflects on 2016 from a legacy perspective.

Sean Triner describes the digital fundraising tipping point.

An interesting research paper on how buying experiences rather than material items builds stronger relationships between people. Some interesting applications for fundraisers? (HT Martin Jervis)

Over at Justgiving, guest blogger Greg Harris looks at how to solve the non-profit employee disengagement crisis.

Any excuse to share a log post that references the Cure! Agents of Good implore you to get 'close to me'.

I'm always fascinated by the results of mystery shopping exercises. Bloomerang share their findings from donating $5 to 25 organisations on Giving Tuesday. Sadly, as usual, the results aren't great.

On a related note, Bloomerang also analyse 40 Giving Tuesday appeals.

Also on Giving Tuesday, Michael Rosen shares his hits and misses.

A good story on the importance of stewardship over at the Hilborn blog.

Flight of the Fundraiser on C-H-R-I-S-T-M-A-S cultivation.

The end of an era at 101 Fundraising, as founders Reinier and Jeoren hand over the reins to Resource Alliance. Thanks for six years of great posts!

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