The Clairification blog is hosting October's nonprofit blog carnival. This month the theme is major donors and I want to share with you one of my favourite SOFII exhibits, an newspaper ad for recruiting major donors from Belgium and a great major donor thank you piece.
Whatever the state of your major donor programme, I am confident you can pick up some ideas and inspiration from these three examples of great fundraising.
1: The Bruce Barton 100% response major donor letter
I love the quality of writing in this letter, it is one of my favourite SOFII exhibits. The letter was mailed to just 24 donors in 1925. It acheived a 100 per cent response rate and is a classic in direct response copywriting. It works for many reasons.
- It uses a range of emotions.
- It tells a great story.
- It comes from a respected individual, who has also put their money where their mouth is.
- It uses lots of behavioural economic techniques.
Reading the letter today, I want to send money to this cause!
How could you say no to this proposition?