The fundraising sector in the UK has been abuzz with the 'no make-up selfie' trend that has been all over Facebook in the last couple of days. Completely organic, most fundraisers are looking on jealousy as Cancer Research have picked up over £2 million in unsolicited donations!
I blogged about the last charity campaign that went viral in such a way - the Facebook cartoon character meme that the NSPCC benefitted from. It's worth reading what I said about that campaign (and some of the excellent comments), as a word of warning for everyone's director or chief exec who says next week 'how can we do that Facebook selfie make-up thing?'. Although the selfie campaign has raised far more money than that did for the NSPCC.
Elsewhere, here are some of the fundraising articles that have caught my eye in the last two weeks.
The Veritus Group: You're in the YES profession.
Wild Woman Fundraising shares four steps to making your first donor retention calendar.
Charlie Hulme guest on the Lucy Innovation blog and asks you to see yourself as your donors see you.
Future Fundraising Now review 'What great brands do' by Denise Lee Yohn. Sounds a good read.
Mark Phillip's asks why don't all donors care about impact? The question stems from a recent donor attitudes report that showed only nine per cent of donors paid extremely close attention to impact.
The Giving in a Digital Age discuss silos and whether they are blocking your online fundraising growth.
Tobin Aldrich shares the greatest fundraising idea ever. Or not.
Simon Scriver at Change Fundraising shares some recent research from Ian McQuillin and Flow Caritas on chugging as a way into a fundraising career.
Matched giving magic from ifundraiser.
Fundraising trainer, Rob Woods tells us what he learned from Coutts Private Bank at 101 Fundraising.
Stephen George with three tales of three things.
Seth Godin urges you to change the way you and your team see marketing.