I've been catching up with some reading in the last month or so and wanted to share short reviews of four books that I believe will help you be a better fundraiser.
If you've read any of them then do let me know what you thought or if you've got any other reading recommendations, then please share them in the comments.
Note: The titles all link to the author's blog or website and there is a US and UK Amazon link as well.
This book is only one hundred pages, but it packs a powerful message about how to develop your brand and tell your story.
The book revolves around the premise that to be successful today you need to go beyond the traditional 'four P's' of marketing and develop products with heart and soul.
It provides a framework for re-defining your offer, creating experiences for customers and developing services and products people want - something that every fundraiser should aspire too.
If your nonprofit could benefit from more publicity or needs to get an important message across then this is the book for you. Singleton shares his many years of experience in PR and provides a wealth of useful tactics and tips to help you stand out from the crowd and get noticed.
His advice applies to organisations of all sizes and budgets. I came up with five or six practicable PR ideas to implement immediately in own organisation off the back of the book.
None of what Singleton writes is rocket science, but it is amazing how often the basics get overlooked.
I've enjoyed Vaynerchuk's other books, but this is possibly the best one of the lot. What I loved about it is he shares and critiques over 80 real life social media case studies to learn from.
Sadly the nonprofit examples in the book aren't particularly well received and it shows how much better we could (and should) be doing with our social media.
Again, after reading the book I came away with four or five instantly implementable ideas.
This is a beautiful book about the English language and the figures of rhetoric that make writing memorable. It has a lot of Greek terms but don't let that put you off. By reading the book you'll learn why alliteration, rhetorical questions and hyperbole (and 35 other examples) make for good writing.
With examples ranging from Shakespeare and Dickens to the Cardigan's and the Carry On films, this book will show why certain phrases and poems stick and others are instantly forgotten.
I'm sure the best fundraising copywriters use many of these techniques automatically, but for the rest of us, I guarantee you will learn something new from this book.