Update on Direct Mail Article
Should we promote the right to ask or the joy of giving?

What I've been reading this week

My first link round-up of 2010!  It's been a whirlwind start to the year and I've only just got on top of my Google Reader.  Hope you enjoy the selection of stories I've picked out this week...

Charities in trouble:  Barnardo's launches an emergency appeal - find out why New Philanthropy Capital think we should be supporting the appeal, whilst over in America, Sean Stannard Stockton features two posts on the crisis at Idealist.  Part 1 and Part 2.

Jeff Brooks says listening to donors will only take you so far.

Jonathan Grapsas urges us to make the most of the honeymoon period with your new donors.

A review of the new Heath Brothers book, 'Switch'.  It's on my must read list!

Words that describe philanthropy

Mark Phillips asks 'What really satisfies a donor?'

The Agitator on 'The Value of Now!'

Dan Pallotto over at the Harvard Business Review on why Haiti is a marketing lesson.  Don't agree with all that Dan writes, but it makes for an interesting debate. Look forward to hearing him speak at the IoF conference this year.

Seth on the power of a gift.  Closely linked to his new book 'Linchpin'.

Sean Platt on 14 lessons from one of the best paid direct mail copywriters.

100 Good Advertising Headlines via the 'Who really gives a toss?' blog.

Various links on behavioural economics at the Nudge blog.

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