I don't know if it's the spring weather or my wedding planning, but I was trawling through Gaping Void looking for an image of Hugh's and thought this picture summed up brilliantly the point that Jeff Brooks made in his recent article 'Fundraising Starts with Loving Your Donors', which in turn was based on Scribblybark's 'Love your audience' post.

Quite simply, if you base your fundraising on loving your donors and then make it easy for them to share that love then you'll attract all the support you'll need.

I'll have some more in-depth thoughts on this (and evil fundraising) tomorrow...