Weekend Reading Round-Up
Saturday, April 24, 2010
Another fortnight flies by and it's time for another round up of articles I've enjoyed recently...
Happy Donors on nonsexist writing for fundraising
Kivi on social media policy and letting your staff be real
Two from Jeff Brooks: How to kill creativity and there's more to fundraising than raising funds
Aline on raising money from newsletters. If your charity newsletter isn't making a significant profit then you're doing something wrong...
Mark Phillips on a great user experience at the Eden Project.
Beth on the concept of 'lethal generosity'
Jonathon Grapsas' thoughts on the recent AFP and his 10 point plan for growth
American cancer charity comes under fire for linking with KFC. Read Nancy's and Red Rooster's take on it. Interesting points about compromising your brand for short term benefit. Wild Woman Fundraising offers some advice on saying no to donations as well.
A great piece of direct mail from an Italian farm - watch the video and learn! HT to Eaon.
Avoiding the pickle flopGiving a presentation? Don't overload the audience
Can you learn anything from spammers?
Chris Brogan on how to love your database