Kind, Quality, Wow: What does it mean?
Beware the dangers of fundraising 'puffery'!

Friday Afternoon Round-Up

Yes, it's that time again when I round-up some of the articles that have caught my eye in the last few weeks.  Enjoy.

Frogloop with two great posts based on a session by Mal Warwick at the online IFC conference: 'New guiding principles for fundraising' and commitment'Deepening your donors'

Sean on problems with donating with his AMEX card

Lori with 10 ways to increase donor retention

Jeff on how to understand old people

Nancy with the definitive article on the KFC & Komen controversy

Social Frog on second chances

Aline with lessons from a viral video for Germanwings airline

Beth on engaging people on Twitter

Eric Foley on fundraising heroes

What can you promise your donor?

Lucy on harnessing the inspiration of the London marathon

Fundraising event or best party in town?

An interesting article on motivation

Why there is no point wasting time worrying

Why we should ban (or seriously review) meetings