If it ain’t broke, don’t fix it: what should you do when your direct mail breaks all the rules but still gets results?
Video Fundraising: It's the content that counts

Another Reading Round-Up

I've prepared this post a few days in advance and so by the time you're reading this I'll be nursing a hangover in Las Vegas!  Don't let that put you off though, there still should be something of interest in the articles below.  Have a great weekend.

Your donors seek significance. What are you doing about it? Also from Jeff, should you leave the teaser of your envelope?

The impact debate arises again. Sean (as usual) summarises things well.  Mark Phillips also provides some good insight into the debate.

Also, make sure you read his take on the Money for Good report that has been recently published, which is fascinating.

Lori reminds us not to forget our donors over the summer holidays

What makes people ineffective? Dan Ariely suggests seven things

John Grain on legacy motivations

Kev with some thoughts on what makes a good charity boss

Pamela with sometips on using video

Are you doing donor recognition properly?

A heart warming article on how you can use stories to change the world

Chris G with some good tips on networking (some more tips herefrom the recent NFP tweet-up in London)

Hippos and the customer experience

Seth Godin on deadlines

A number of interesting books have launched recently - I haven't read them yet, but they look good:

Tony Hsieh from Zappo's (my favourite customer service business) has written a book. Their values are why I love them.

Kivi has launched her Nonprofit Marketing guide (these articles on building relationships with shorter, more frequent relationships and knitting together your website, e-mail and social media might whet your appetite)

Beth Kanter and Allison Fine have launched their 'Networked Nonprofit' book.  Again, it looks a great read.