Personalisation is great - just don't get it wrong (like I did)
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Three New Fundraising Reports Worth Downloading

I found details of three interesting sounding reports in my RSS feed today.  I've just downloaded them and had a quick look through them at lunch.  All three are worth checking out.

  1. How to Raise a Lot More Money Now (via Katya)

Features 50 ideas from 11 nonprofit experts.  A quick and easy read with some simple hints and tips for fundraising.

Here are a couple of my favourites:

From Mark Rovner: "Track lifetime giving and recognize donors who reach various thresholds, in terms of money and time. Someone who gives $1,000 over 5 years is still a $1,000 donor in my book."

From Kivi Leroux Miller: "Take pictures of your clients holding signs that say Thank You and share them with your supporters on your website, in email, and via social media."

2. The Nonprofit Social Media Decision Guide (via John)

This highly impressive report talks you through different areas of social media and walks through a five step process of understanding social media, defining your goals and audience, evaluating specific tools, choosing your communications mix and integrating your communications strategy.

I was particularly impressed with the workbook at the back, which includes nine questions and tasks to complete to help you come up with a plan.

    3.Women on the Web - How Women are Shaping the Internet (via The Agitator)

Fascinating research into how women use the internet around the world.  Spoiler: it's very different from men!

Here are a couple of sample quotes:

"Regardless of how much you believe that women are primarily communicators, networkers and facilitators, it's clear they are embracing social networking in a way that men are not."

"Globally, women spent 16.3 percent of their online time on social networks in April 2010, compared to only 11.7 percent for the men."