Enjoy this weeks summary of interesting articles!

Jonathon explains how WWF are keeping it simple with their latest digital campaign.  Look forward to finding out the results.

Looking for some inspiration for your website? Red Rooster Group have collated the home and about pages of 50 of the best non-profit websites and also share some key metrics to monitor.

A technical, but useful article on using google analytics to improve fundraising sign-ups.

Jeff with some Halloween fundraising horrors to avoid...

Are your donors really that different? Mark suggests not.

How to make your donors 'tingle'.

John rants about direct mail stupidity.

Sean on showing impact.

Is Facebook for fundraising? Thoughts from Bryan Miller.

Loved this idea. Conor explains about the thank you project.

Lori with two powerful words to avoid.

Five steps to nonprofit messaging success.

Must read in-depth article from Bernard Ross on your charity going from good to great. Closely related is this article on whether you should fire all your average performers!

Some advice from the IFC on building social movements.

Why good taglines aren't enough by themselves.

Fundraising without words.

The Donor Power blog on gift ask testing (and an interesting follow up post).

Seth on why ideas spread and a great rant on being uninformed. Go Seth!!

Tom Peters video asking people to focus on their storytelling.

How to create an ad worth spreading.

Creating customer loyalty.