Weekend Reading Round-Up
Saturday, October 16, 2010
Yes, it's that time again...another list of interesting fundraising related articles for you to enjoy....
Emotion v Rationality Special
Jeff on the problem with metrics (and why emotion wins)
Whereas Sean gives 5 (rational) questions a donor should ask a charity before making a donation
Finally, Katya asks how we can shift our giving to the best charities?
Meanwhile, elsewhere....
Aline with an interesting use of personalisation and creativity in a catalogue mailing.
What's the right voice for an appeal?
The Agitator with some interesting stats on fundraising integration
Pamela on e-mail relationship building
Beth with some good tips on using video in fundraising
Scribbly Bark praises yet another great charity:water communication
Kev with some interesting thoughts on short-termism in social media (based on this post by Steve Bridger)
Shane from Stephen Thomas with a plea for charities to fix their websites
Lucy on being wrong
What can you learn from selling a brick (via Drayton Bird) - can your fundraisers sell your cause as well as this?!
Mark and John both make a plea about thank you letters.
Some interesting myths on presenting
Tom Peters on what matters
Seth on demonstrating strength
Good experience on embracing procrastination