What are your fundraising critical success factors?
What can fundraisers learn from Coca-Cola?

Weekend Reading Round-Up

Yes, it's that time again...another list of interesting fundraising related articles for you to enjoy....

Emotion v Rationality Special

Jeff on the problem with metrics (and why emotion wins)

Whereas Sean gives 5 (rational) questions a donor should ask a charity before making a donation

Finally, Katya asks how we can shift our giving to the best charities?

Meanwhile, elsewhere....

Aline with an interesting use of personalisation and creativity in a catalogue mailing.

What's the right voice for an appeal?

The Agitator with some interesting stats on fundraising integration

Pamela on e-mail relationship building

Beth with some good tips on using video in fundraising

Scribbly Bark praises yet another great charity:water communication

Kev with some interesting thoughts on short-termism in social media (based on this post by Steve Bridger)

Shane from Stephen Thomas with a plea for charities to fix their websites

Lucy on being wrong

What can you learn from selling a brick (via Drayton Bird) - can your fundraisers sell your cause as well as this?!

Mark and John both make a plea about thank you letters.

Some interesting myths on presenting

Tom Peters on what matters

Seth on demonstrating strength

 

Good experience on embracing procrastination

Comments