I've been looking into ways to reduce attrition, welcome donors and generally make people feel good about giving to us and wanted to share a few thoughts and ideas with you over the next week or two.
One of the first things is based on ideas I've picked up from books on behavioural economics such as Influence, Quirkology and the Upside of Irrationality.
Whenever we recruit a new door-to-door donor I want the donor and the fundraiser to sign and verbally agree to the pledge below:
By making this regular gift to GLFB I acknowledge that I’m doing my bit to help blind and partially sighted people in my community.
I’m delighted that my donation is going to help solve some of the problems faced by visually impaired people and I pledge to continue my regular gift to the GLFB for as long as I can afford it.
We promise to spend your gift in the best possible way and to fund projects and services that help blind people across London.
We pledge to keep you up to date with how your donation is making a difference.
We will respect your wishes and will only contact you in the ways you ask.
My thinking is that this will provide a bond between the donor and fundraiser and so they will think twice before breaking this agreement and stopping their donation. Although it does assume that we keep our end of the bargain!
On the front of the card will be a selection of inspiring quotes (see bottom of article) that will hopefully make donors feel good about giving and that they will want to display on their fridge/office desk etc to remind them what a great thing they are doing by donating to us...
Anyway, what do you think? Good idea or flawed thinking? Have you tested something similar? How did you get on?
Like a good boy scout, I will of course be testing this and the effect it has on our attrition!
Quotes for Pledge Card
“We make a living by what we get, but we make a life by what we give.”
"Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has."
Margaret Mead, anthropologist
"As the purse is emptied the heart is filled."
Victor Hugo, author
“Every charitable act is a stepping stone towards heaven."
Henry Ward Beecher, social reformer
“Thousands of candles can be lighted from a single candle, and the life of the candle will not be shortened. Happiness never decreases by being shared.”
“If you think you are too small to be effective, you have never been in bed with a mosquito.”
Betty Reese, officer and pilot