Time for another fundraising reading round up...
Friday, February 25, 2011
My post on fundraisers giving to the charity they work for prompted some great comments, Tweets and e-mails and I wanted to thank everyone who took the time to get in touch. A really interesting debate (a good topic for a conference session?) and worth a read - even if I do say so myself!
Other articles that are worth checking out this week include:
Why techniques work in direct mail fundraising.
Mark on being local and relevant.
Advice for Good on how to attract donors without asking for money.
Bryan Miller on why he is loving the new Greenpeace Rainbow Warrior fundraising appeal.
Beth with some good tips on creating non-profit videos.
Eaon with details on an Australian bank marketing campaign that picks a fight with it's competitors. Would a charity dare to be so bold?
The Agitator on finding stories for your fundraising.
Stephen with some interesting thoughts on legacies.
Alison explains why she loves the new Disney ads.
Lucy with some good and bad examples of customer service.
Jeff on putting your online donors into meaningful groups and donor focused copy.
Why Kevin is a proud slactivist.
101 Fundraising with some good website and donation button tips.
The 10th and 11th articles on the Science of Giving at Katya's blog.
People stories v thing stories (there is only one winner...)
David Meerman-Scott draws parallels between the uprising in Egypt and companies who ban Facebook in the workplace.
7 Deadly Sins of Business Storytelling from the authors of the Dragonfly Effect.
Chris Brogan on social media etiqutte.
This more for fellow bloggers and PR people than fundraisers, but if you've ever been sent an unsolicited and misguided pitch then you might find this interesting on the Empowered blog.