I was attended the latest NFP Tweet Up at Amnesty last night and wanted to share some of the most interesting takeaways from the evening.
First up was Simon Painter talking about Giv2.it, a site he's developed to encourage donations via Twitter. It uses the Justgiving API and sends you a link to donate via Justgiving when you enter a charity Twitter handle, the #giv2 hashtag and a donation amount.
- It is simple to tweet and re-tweet a donation message, which means your ask could spread quickly (if you have a compelling offer) and attract new support.
- However, you're still reliant on the person having a Justgiving account to make the final donation and as @skipinder points out, doesn't it add in an extra step to just texting a donation or going direct ot Justgiving?
I wish Simon well with the venture, as I'm all for anything that makes it easier for donors to show support and give.
Greenpeace Star Wars Campaign
Next up was @halfiranian from Greenpeace, who gave a fascinating run through their recent Star Wars anti-VW Darkside campaign. It's probably worth downloading/listening to the presentation when it comes out, but here were some of my favourite points.
- Greenpeace organised brainstorming for two days across the organisation. Everyone (across all departments) were invited for ten minute sessions to discuss ideas.
- 'Bouncy-chair' moment - when you're so excited at an idea that you are bouncing in your chair! Greenpeace got this when they thought of the Star Wars parody.
- Attention to detail is key. They didn't need to do the Star Wars style Twitter Feed or Yoda FQA's - yet it was these small touches and homages to the original film that made it stand out.
- A purely online campaign is not enough. You also need to do real-world activity to back it up.
- Before drafting in external agencies- scope out the whole of your organisation for creative input. Some ofthe best ideas come from within.
- Just because something happens on the internet once, doesn't mean you should teach it in Socialmedia workshops. An important point Greenpeace discovered, when the 'Nestle effect' of banning a video didn't occur in this campaign.
The final speaker was @RosaBirch from Facebook, who talked through recent changes to Facebook and what they might mean for charities.
- Check out Facebook Studio for ideas and resources on best practice for pages.
- Try to focus on better quality of Pages. Rosa recommends organisations post 3 times a week, not 3 times a day and focus on quality rather than quantity. This of course is not absolute and different charities will have different needs, but it is a good observation.
- Charities need to think about the user journey on Facebook and how to make it more social. Not just about the Page
Overall, it was another enjoyable event and a big thanks must go to Rachel Beer and all the Beautiful World team for continuing to organise the event.