#NFPTweetUp 12: Notes and Takeaways
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Two Relationship Fundraising Research Projects To Take Part In

As I've posted previously, I am a big fan of Relationship Fundraising, so I'm delighted to share with you these two projects, which are taking a closer look at the role of Relationship Fundraising in UK charities.

Relationship Fundraising Study

First up, is a 5-10 minute survey for a research project for John Wallbank from Bluefrog

He is looking at the role of relationship fundraising in UK charities and wants fundraisers to give their honest opinion on the state of relationship fundraising in their organisation.

He will be sharing his findings (in conjunction with the IoF) and I'll be interested to read the results.

Donor Voice Research Study - UK Version

I've loved reading the DonorVoice research results from a study of donor commitment to charities.  It's a fantastic bit of work and there are some great takeaways from the Exec summary and Powerpoint presentation (links on the right hand side - registration required).  Especially interesting for me are the key drivers of donor commitment.

However, the study is US based and I was thinking that its a shame that there isn't a UK equivalent.

Well, I pleased to say that Donor Voice have now decided to do a UK version of the survey.

Sadly, my charity doesn't have enough donors to take part, but if you have 10,000 e-mail addresses of donors and the corresponding transaction history for them then get in touch with Kevin at Donor Voice (kschulmanATthedonorvoiceDOTcom) to take part.

It should give you a fascinating insight into donor commitment to your charity and give you loads of ideas for strengthening that commitment.

They are only looking for 10 charities to begin with and the £1,000 fee to take part should be money well spent.

Again, I look forward to hearing more and reading the results.

p.s. Just to clarify - I am not affiliated in any way to either of the studies.  I'm just all for any research that helps fundraisers do their job better and think both studies are worthy of support.

 

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