Does a personalised approach make a difference? Results from two tests
Forget charities, I'm going to give directly...

Final Fundraising Reading Round-Up of 2011

What better way to finish off the working year than with a final round-up of fundraising related links from the last couple of weeks... :)

Whatever you are doing this Christmas, have a wonderful time.

Thanks for reading and best wishes for a memorable 2012.

Kimberley with some wise words for thanking donors in small charities.

The Wild Woman interviews Jules Brown from the excellent Dear Joan blog.

Jeff on how your silos are killing your fundraising.  The Agitator also makes a plea to avoid them in this well argued post.

Margaux from Bluefrog reports from the London IoF Conference - sorry for not making you cry!

Kev on trying new ideas (complete with examples).

Katya with five strategic mistakes to avoid in 2012.

I loved this thank you Paul received from Send a Cow.

Sarah Clifton takes a fresh look at the donor pyramid and proposes a donor lifecycle map.

Barbara with 10 predictions for fundraising in 2012.

Freakonomics report on experiments in charitable giving.

Pell and Bales share 10 life lessons from one of their telephone callers.

Jeff opens a can of worms about innovationLucy and the Agitator respond.

Sex, lies and the art of commanding attention - some great advice from Copyblogger on headline writing.

Eaon looks at the myth of influencers.