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May 2012

5 Ways Fundraisers Can Utilise the Power of Mobile

This month's non-profit blog carnival is all about mobile technology and the opportunities it presents for charities.  Here are my fiveways you could be using mobile technology in fundraising:

  1. Mobile devices can provoke an immediate response to a message. You don't need to hunt for a pen, phone or website.  If you can come up with a compelling offer that demands an instant response, then mobile is the perfect medium for soliciting small donations.
  2. Events offer a great opportunity to secure mobile donations.  You have a captive audience and the chance to tell your story. Imagine a concert where the artist asks everyone to donate £5 to a chosen charity and they won't play a certain song until 1000 people have texted!
  3. Tablets could potentially revolutionise face to face giving.  As well as telling an amazing story face to face, you could use your tablet to overcome objections, show photos, videos and really involve the donor and get them to give.
  4. St John's Ambulance used mobile brilliantly to get people to text and request a free guide to first aid.  They then rang up the donor to get their address and to also ask for a donation.  The results were fantastic.
  5. Mobile devices also offer a great way to engage with donors.  With so many people having smart phones and tablets, you can send instant updates via text or e-mail and get people link through to exclusive content.  The possibilities to use mobile to improve donor care are enormous - engagement, feedback, interaction, storytelling and customer care are all made easier by mobile devices.

Those are just five for starters.  I'm sure there are hundreds more possibilities.  If you are harnessing the power of mobile in your fundraising then do let me know!



Fundraising Reading Round Up

Here's another list of fundraising links for you to enjoy.  Happy reading!

Paul with seven principles of a good telephone fundraising script.

Kent Philanthropy ask whether we 'manage' or 'respect' our donors?

Jeff shares another stupid nonprofit ad.

Fundraising Coach with two phrases to use when asking for money.

Pamela Grow shares a free report on 'Nonprofit Email Marketing Secrets'.

Jonathon shares some of Steve Job's wisdom.

Passionate Giving on what makes a good fundraising leader and manager.

Karen Zapp on generating donor reviews.

Guidestar on fundraising asking styles.

Lucy summarises a fundraising tech conference and a new report on technology.

Advertise your problems, not just your solutions.

Kivi shares some online fundraising stats and trends.

Katya with fives ways to spark social contagion.

Andy shares 10 of the best word of mouth stories.

Dan Ariely on turning the tables - how to get people to do things they wouldn't normally do.

Tom Peters shares some videos from the Woman in Business forum. Not strictly fundraising, but some interesting thoughts and perspectives on the glass ceiling.

How to make things happen (or what to do when you've a million and one things to do!)

I feel like i'm spinning a dozen plates while juggling knives on a space hopper at the minute!  It's all good and I love being busy, but I've been struggling to keep on top of my priorities and letting my day being taken up with non-urgent, non-important work.

That's why this post from Scott Berkun came at the perfect time.

It is all about prioritising and making things happen.

There's lots of great advice in the post, but the two key takeaways that I've implemented with immediate success are:

  1. Defining my number one priority and managing my workload appropriately.
  2. Saying no to things that don't help me achieve my number 1 priority.

So simple, but so far it's been very effective in helping me to spin a few less plates and getting me off the space hopper!

What tips and advice do you have for when you feel things are getting on top of you?

The right offer, at the right time: the importance of relevance

I've spotted these posters up in a number of pubs around London in the last few weeks and thought it was a beautifully simple and very clever fundraising campaign.  Run by the British Forces Foundation it asks people to buy returning soldiers a drink by texting to donate £3.00.

Buy our heroes a drink poster

Here are five reasons why I think it will do really well.

  1. It is a simple, but strong offer that many people will relate to.  Few of us would begrudge buying a returning soldier a drink.
  2. It is made in the pub when you are buying a pint. So the offer is being made at a relevant time.
  3. It is very simple and easy to give, so people can act immediately.
  4. People are usually more generous when they've had a few pints, so you will get a few drunken texts!
  5. The costs of the campaign will be minimal, so ROI will be great.  Looking at the press release, posters have been distributed by breweries.  Pubs have also been encouraged to do other fundraising as well.

Relevance is so important in fundraising and you might have the best offer in the world, but if you are asking the wrong people at the wrong time then it will utterly fail.

This campaign is bang on target and I'm sure will have done spectacularly well (imagine the follow up calls and conversion rates for DD!) and for me the campaign is a future SOFII exhibit in the making.