After a bit of a break enjoying the Olympics and having a bit of a holiday, it's time for another reading round-up. Enjoy...

Kev explains why he won't give to a campaign e-mail he recently received. And Jackie explains why she will give to this appeal.

Amanda asks if you are investing in emotional engagement?

A couple of book reviews and copywriting tips from Bluefrog Creative.

Beautiful World on learning from the mistakes of others.

Katya on thanking people with a gift.

Major giving fundraising is a team sport according to the Fundraising Collective.

Three from 101 Fundraising:

• Lack of trust: the key barrier to giving
• Why tell a story when you can tell the truth?
• Make loyal donors not war

Jeff on getting your online and offline efforts in sync.

Paul with news from the Lasa Mobile tech summit and thoughts on SMS giving.

Passionate Giving on the little person inside who stops you asking.

The Agitator with some more flat earth fundraising.

Mark with fundraising advice from Snoopy.

Frogloop with an interesting inforgraph on fundraising events.

Getting Attention with an infograph on the excellent 'Made to Stick' book.