Fundraising Reading Round-Up
Friday, November 09, 2012
Here's my latest round-up of interesting posts. Enjoy.
Alison McCants on failure.
An excellent post on the importance of emotion at 101 Fundraising.
Jeff explains why simple fundraising works.
The Agitator on direct mail acquisition.
Steve Thomas loves direct mail. Find out why.
Passionate Giving on what great major gift management looks like.
The 11 principles of likeable business
Vicky reeves at UK Fundraising looks at how personalised your audience segmentation can get.
Reuben stops some direct debits. Wonder if any of the charities involved got in touch with him?
Richard shares a great peer to peer fundraising example from Solar Aid.
Eaon looks at bias and consumer choice.