Three legacy packs to take inspiration from and an insincere p.s.
Our 12 tips of Christmas (part 2)

Fundraising Reading Round-Up

Christmas is fast approaching and usually I'd be expecting to wind down as we approach the holidays. However, my busiest two weeks of the year seem to have been the one just gone and next week. Roll on the 21st December! Anyway, enjoy this week's reading round-up.

Your donor is watching... according to Passionate Giving.

Hire for competencies, train for skills.

Kivi shares some great thank you videos.

Pamela Grow hosts this month's non-profit blog carnival on gratitude.

Jeff shares a video on the two ingredients of stories that motivate people to give.

#donorlove from Agents of Good.

Mark shares a funny, but insightful video on donor fatigue.

Amanda on need.

The Good Agency look at branding.

Utilitarian Fundraising via Aline and Jeremy Bentham's head.

The Agitator on testing. Part one and part two.

Katya looks at consumer trends for 2013.

Wild Woman Fundraising reviews 'Fierce Loyalty' by Sarah Robinson.

Nancy on the best photos and captions for persuasion.

Writing with emotion from Copyblogger.

Seth: Nonprofits have a charter for innovation.