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March 2013

Fundraising Reading Round-Up

 Thank you to everyone who sent me tips for the fundraising induction process. It's helped with my planning and will hopefully make for a great experience for my new team. Here is this week's fundraising reading round-up.

 Mark Astarita from the British Red Cross talks to SOFII about working with suppliers and building partnerships based on value for money.

How to set up a donor centred ask

The Good Agency look at some new charity ads and look at the power of differentiating your brand.

The new Money for Good UK report by NPC is worth a look at.

It is interesting to compare the views of philanthropist Gina Miller's on administration costs for charities and Dan Pallotta's recent TED talk. There are lots of interesting comments on the story at Third Sector and Cause 4 Opinion share their view.

Fundraising Success magazine share 15 mistakes that have already been made for you.

Advice for Good ask if it is right for charities to use neuromarketing?

And the Guardian examine the science of behavioural change and how it can help with sustainability.

Jeff starts a series on fundraising hell. Level 1 is virtuous unbelievers.

Good Works on writing at the appropriate grade level for your donors and a finding your hidden heros infograph.

Be relevant by ifundraiser.

Happy Donors with a neglected "thank you" opportunity.

"Donor fatigue" an excuse for poor fundraising practices.

In pursuit of happiness.

Through my letterbox say if it isn't broke, fix it anyway.

Fundraising...From fig leaf to friendship

Bluefrog Creative on delivering delight.

Avoid lapsed donors from Karen Zapp.

Alliance give an update on the giving pledge.

The Data Monkey asks "what's in a face?"


10 things to include in a good fundraising induction

I've just recruited some new fundraisers and I am in the process of planning their induction. In my own career I've had some poor inductions at the start of a new job. When it's badly planned it can result in a slow start, low initial confidence and poor productivity as you struggle to get up to speed.

That's why I'm spending a fair amount of time in planning the first month of activity. By doing this I hope to give the team the best possible start and give them the tools and information to be a success.

Here's what I've got in mind. Do let me know if I'm missing anything or if you have any good or bad examples of organisational inductions.

  1. Meetings with key people in the organisation, such as the Chief Executive.
  2. Introductions to colleagues - both formal and informal. A colleague recommended 'buddying' new team members with existing ones to help them feel welcome and part of the team.
  3. Overview of services, including personal tours and hands on experience.
  4. HR issues - expenses, policies etc.
  5. Budgets, operational plans and strategy.
  6. Database training.
  7. One to one planning to cover short term targets and objectives.
  8. Team planning for the short and medium term.
  9. Job specific training and background information on the role.
  10. Feedback and review to check everything is ok.

I think it's important to spread the induction out over a reasonable period of time otherwise it can result in information overload and be quite daunting!

The other important thing is keep it relaxed and fun. Being stuck in a room as a succession of people come and do their ten minute presentation (that they don't really want to do) can be fairly disheartening!


Fundraising Reading Round Up

The focus on donor retention that has dominated fundraising blogging since the start of 2013 continues with a number of interesting articles on the subject.

I've put those articles towards the bottom and begin some of the other posts that have caught my eye recently.

Kevin looks at three alternative fundraising and awareness campaigns.

Nancy on changing the people that matter.

Usha with a fundraising analogy from the Sanskrit scriptures and other storytelling tips.

The Good Agency share some of their Christmas fundraising results and tips for this year.

What, exactly, is your "product"?

Rosie takes a look at what has come through her letterbox this month.

Donor Dreams on using SWOT for more than just strategic planning.

Kivi with 12 things you are not taught about creative thinking.

Lessons on loyalty from Tesco via Bluefrog Creative.

Cause 4 Opinion ask about the small givers.

101 Fundraising share a great fundraising case study for a community zoo.

Are you listening? ifundraiser wants to know.

Marc Pitman hosts this month's nonprofit blog carnival on how to keep your donors wanting to come back.

Clarification consider where you're going wrong with donor retention.

The Agitator on why donors drop out.