Fundraising reading round-up - with two shameless plugs!
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Fundraising Reading Round-Up

 A big thank you to everyone who took the time to sponsor me for my Snowdon challenge. I've a nice story (and fundraising idea) to share with you next week. In the meantime enjoy my latest round-up of articles worth reading. 

I was disappointed to miss this year's SOFII 'I wish I'd thought of that!' event. Pell & Bales summarise some of the learnings from the day.

The Bloomerang blog issue 10 challenges every fundraiser must make to themselves.

Joanne Fritz at host's September's Nonprofit blog carnival. This month the theme is social media.

Wild Woman Fundraising describes the fundraising art of war.

Agents of Good explain why automation kills. I'll definitely be using some of this for our Christmas appeal!

Paul de Gregorio questions whether innovation is what we really need to do to be successful.

Veritus Group conclude a great five part series on creating a radical culture of philanthropy.

Donor Voice share a ten point framework for direct mail testing.

More on direct marketing from Adrian Salmon on the Rogarge Critical Fundraising blog. He looks at the eye-scanning experiments of Professor Vogele.

The Osborne Group describe ten things great relationship builders do.

Clairification on why and how to invoke the power of Thank You. In particular I like some of the great links to various studies on gratitude.

And on thank you's, Donor Relations Guru asks when is enough enough?

Future Fundraising Now: Donors long to know WHY they should give to you.

Lucy Innovation asks why do you fundraise?

Finally, Zoe Amar wants to talk about transparency.