Fundraising Reading Round-Up
2015: the year relationship fundraising comes of age?

Fundraising Reading Round-Up

Kivi Leroux Miller shares a treasure trove of great nonprofit thank you videos.

Dr Eddy Hogg from the University of Kent asks five key questions on the morality of charity.

Future Fundraising Now on optimising your results with stories.

Ian MacQuillin at Critical Fundraising with an excellent and thought provoking piece on overheads and new research on the effectiveness of telling donors 100% of their gift will go to the cause.

Tobin Aldrich talks through the role of direct mail in fundraising and how it is evolving.

Kimberley MacKenzie at the Hilborn blog gives us some tips on making the most of conferences.

Drayton Bird takes a considered look at the John Lewis and Sainsbury's Christmas adverts.

Holly Mitchell from CAF shares her top five tips for Giving Tuesday in the UK.

Nancy Schwartz with a great two part series on getting your whole organisation to be your messengers.

The Story of Telling blog reveal six things that focus groups won't tell you.

Matthew Sherrington controversially questions whether working out your brand positioning and target audience is a waste of time?

Pamela Grow's latest letter in her mailbox is a great appeal letter from War Child, Canada.

Bloomerang feedback on the latest 'Coutts Million Dollars Donor' report.

Lowri Turner, fundraising manager at Kidscan with seven steps to becoming a stronger fundraiser.