Fundraising Reading Round-Up
Fundraising Reading Round-Up

2015: the year relationship fundraising comes of age?

I've been thinking a lot about the principles of relationship fundraising in recent months and trying to digest some great content from the likes of Donor Voice, the Agitator, the Revolutionise annual lectures and Richard Turner.

I'm convinced 2015 will be the year when fundraisers will be forced to implement the principles of relationship fundraising rather than just say the right things about them. The reason? The ever rising cost of donor acquisition and increasing attrition.

So what does relationship fundraising look like in 2015? I'd propose something like this:

Relationship Fundraising Model


Great relationship fundraising is a combination of the five things with your charities purpose underpinning everything you do.

Over the coming weeks and months I'll be taking a closer look at each element and how they all interlink.

At a recent talk I did on relationship fundraising at the Institute of Fundraising's First Thursday event I received some great examples of organisations who make it work and others who said it was great in theory but hard to implement in practice. I'd love to hear your stories of relationship fundraising - the good, the bad and the indifferent!