2015: the year relationship fundraising comes of age?
Fundraising reading round-up

Fundraising Reading Round-Up

It's time for my first reading round-up of the year. There's lots of great stuff as bloggers start the year with a blogging bang!

I was delighted to read Rogare's announcement that relationship fundraising is going to be the topic for their first. A big thanks to Bloomerang and Pursuant for partnering on this important topic. As I said last week, I'm going to be blogging on the subject a lot more in 2015.

Have you started thinking about your Christmas 2015 appeal? Read Mark Phillip's post on the ghosts of Christmas past before you do.

The 2014 Fundraising Effectiveness Report from the AFP has been released and is worth a look. I know we have Fund Ratio's in the UK, but it would be great to see something like this in the UK too.

Tobin Aldrich investigates the fundraising staffing crisis.

Veritus Group with an important reminder to remember what it is all about.

The Nonprofit Marketing blog shares seven ways to keep donors committed to your cause.

The Donor Dreams Blog takes a look at door upgrade strategies.

A good case study on how Childs i (a charity I'm proud to donate to) went mobile.

Ann Green asks if your organisation can pass the donor-centred test?

Charlie Hulme guests at Bloomerang and asks what do 2014's fundraising successes have in common?

How do you become unforgettable to your donors? Jose van Herpt from Good Works explains.

The Story of Telling blog considers the Fogg Behaviour Model and how you motivate people to buy (or donate).

Seth Godin on Singer's paradox - important lessons for fundraising and making things 'viral'.

David Meerman Scott with eight ways to ruin your chance of making a sale.

Drayton Bird gives us seven money making facts most marketer's don't know.