Fundraising Reading Round-Up
Find your purpose and 'why' – lessons from the saddest donor letter I’ve ever read

Fundraising Reading Round-Up

I've just had the pleasure of spending three days in Israel with the Amnesty fundraising team there.

They are one of only two NGOs actively fundraising on the streets of Israel and it was fascinating learning more about their programme. Tel Aviv was an interesting city (we didn't get chance to visit elsewhere) and the hummus was amazing!

The visit meant I had to delay my latest reading round-up, so without further ado, let's get on with it...

Jeff Brooks describes two types of complaints and explains how to respond to each.

Fearless Fundraising with a four-part series on e-mail writing for gift officers.

The For-Impact blog challenge you to change your non-profit language.

Network for Good share a new publication: The Millenial Donor Playbook. It contains some great content if you want to retain an recruit young donors, activists and volunteers.

Pamela Grow uses a powerful case study to explain the five stages of transformational nonprofit storytelling.

10 things great leaders do to that drive innovation by Lucy Gower.

Macmillan Cancer Support explain the thinking behind their latest 'experience' event in the Fundraiser magazine.

Charlie Hulme shares a tale of two donors over at 101 Fundraising.

Also on 101 Fundraising, Richard Turner on storytelling.

The Fundraising Collective share their love of direct mail!

Kivi Leroux Miller with 54 ideas for strong leads and smooth transitions in your appeals.

Drayton Bird shares an important story on what advertising should be about.

The Fundraising Coach hosts the February non-profit blog carnival on celebrating your nonprofit.

According to the Veritus Group, 'now is the time!'

Wild Woman Fundraising reviews 'Zero to One' a book on the misconceptions about the tech bubble of the late 90s and relates it's teaching to fundraising.

Do you use donor personas in your work? David Meerman Scott reviews a new book that might help you.