Another week, another round of soul searching by fundraisers. There's been a lot of hot air, but also some insightful and stimulating commentary. Let's hope we can use this insight to improve our great profession.

If you haven't already done so then please get involved with the current Institute of Fundraising consultation and complete their survey asking for evidence.

Let's begin this week with some of the analysis and response to the current crisis:

Richard Turner explains why the solution is simple.

Margaret from the Fundraising Collective discusses whether the current crisis is a threat or opportunity?

Stephen George urges us to go back to basics.

So what to do now? asks Tobin Aldrich.

Tim Hopkins on the future of fundraising.

Elsewhere, here are some articles that might actually help you do some fundraising!

This article by Jeff Brooks made me smile: Things no donor said, ever.

The Fundraising Collective on how to prepare for a big campaign.

Lucy Gower explains the curse of the 20:2 principle.

Joe Jenkins of Friends of the Earth reminds us not to lose sight of our mission.

Wild Woman Fundraising describes how your donors view money.

According to Ann Green we need to connect and not interrupt.

Rob Woods gives us three ways to make use of social proof.

At 101 Fundraising, Richard Radcliffe asks where legacy fundraising is going?

Beth Kanter asks how we can become agile learners.

At UK Fundraising, Rachel Hunnybun tracks what happens when she tells charities she is moving house. Spoiler: not impressive!

The Veritus Group share seven tips to surprise your major donors.

The Donor Relations Guru on recognising anniversaries.