December is looming and time to share another reading round-up. Thanks for reading.

Richard Turner attended the recent Justgiving awards and shares some of his favourite stories from the fundraising award winners.

On 101 Fundraising, Matthew Sherrington reports on the recent survey in Fundraising magazine's Men and Women survey. The comments are also well worth a read. Lizzie Hollis' reflections on the survey are also worth a read.

I've just bought Alex Ferguson's book on leadership (it was 99p on Kindle!), so was interested to read this article on the book and the idea of 'zooming out to lead' on the For Impact blog.

Stephen George shares one of the best charity videos I've seen for a while. Sick Kids v Undeniable.

Sean Triner takes a look at a fundraising appeal from Wikipedia.

Jeff Brooks describes how he diagnoses fundraising copy. I already use Hemingway app (highly recommended), but Latinometer is a new one for me!

Ian MacQuillin of Rogare looks at the use of beneficiary images in fundraising.

October's Nonprofit blog carnival is hosted by the Clairification blog and between the Halloween puns, there are some great resources for major donor fundraising!

Tobin Aldrich shares donor feedback - Indian style!

The Donor Guru rails against asking with a thank you (or thasking!)

Donor Voice on how the YMCA discovered what members really wanted and how to increase lifetime value.

Pamela Grow shares a beautifully integrated campaign.

Giles Pegram takes a detailed look at how fundraisers in the UK have reacted to the crisis of the last 18 months and how we can move forward.

It's about your donor's story according to Veritus blog.

Michael Rosen with some tips for actively listening to donors in meetings.

The New York Times report on how to ask for money. HT The Agitator blog.

Clairification has a blog on a similar theme: How to make donors happy to say 'yes' to your fundraising appeal.