Fundraising Reading Round-Up - November 2017
Tuesday, December 05, 2017
Well, after a nearly a year off blogging I thought it was time to get back to it!
2017 has been an amazing year and the lack of blogging has been due to two reasons.
Most excitedly, September saw the publication of my first fundraising book, Donors for Life - A Practitioner's Guide to Relationship Fundraising. Co-authored with Paul Stein and with a foreword from Ken Burnett, it aims to give fundraisers ideas, tip and practical advice on how to implement relationship fundraising and improve the supporter experience.
It has had rave reviews from the likes of Roger Craver at the Agitator and Pamela Grow. I'll be sharing some of my favourite content on the blog in the coming weeks.
In the meantime, you can order the book via White Lion Press or on Amazon in the UK or US.
Secondly, February saw me launch my new fundraising consultancy. The year has flown by as I've worked on a variety of projects with some amazing clients. If you'd like to know more, then check out the consultancy services page or get in touch for a chat.
Right, adverts over! On with the round-up.
November reading round-up
I've been thinking about segmentation, values and identity a lot recently. I've had the nagging feeling we've been doing it wrong as a sector. This recent series on the Agitator has really helped my consolidate my thoughts. It really is an essential read for anyone who wants to improve the donor experience. There are lots of posts on the subject, but these two are good summaries and starting points: Flying Blind Fundraising and Stop Telling Your Donors Who They Are.
Richard Turner has been another person who has had a big influence on my thinking in the last couple of years. Here he explains why 'Everyone is a channel' is not another channel.
SOFII's latest case study is the story of the NSPCC's Full Stop campaign as told by Giles Pegram CBE. A fascinating read for anyone interested in transformational appeals.
The Clairification blog shares a 3-Word Recipe Guaranteed to Raise Money.
Grammarly is one of my favourite apps. Pamela Grow explains why it is so useful.
Bloomerang take a close look at surveys with three examples from nonprofits and lessons from customer satisfaction surveys.
For Impact look at strategic plans v strategic clarity.
Donor Voice share tips for science based design.
Rogare's Ian MacQuillin argues that fundraising regulation needs to be better.
Paul Vanags takes a considered look at fundraising and comms integration. Spoiler: he's not in favour!
Tobin Aldrich ask how do we engage our board in major giving?
Would £10,000 motivate you to have a good idea? Lucy Gower with a lovely story about her dad and British Airways.
Joe Jenkins of the Children's Society is interviewed by the Hope Agency and explains about the changing business model of fundraising.
Some lovely, heart warming stories from the winners of the 2017 Justgiving Awards. You can also read the first part of their best campaigns of 2017.
According to the Veritus Group emotional intelligence trumps strategy in major gifts.
The Fundraising is Awesome blog take a close look at Wikipedia's winning donation ask banner. Fascinating results.