Fundraising Reading Round-Up
A (final) fundraising reading round-up

Fundraising Reading Round-Up - 100% GDPR free!

It's time for another round-up of articles that caught my eye in May - with apologies for any great content in March and April that I missed.

Anyone interested in legacy fundraising should read the new Legacy Voice review 'Everything we know about legacy fundraising 2018'. Authored by Adrian Sargeant and Claire Routley, it is packed full of insight and ideas.

The Justgiving blog has some great examples of small charities 'smashing it' at digital.

The latest Rogare report is on an important subject. How ought beneficiary stories be told? This is the first in a series of six and addresses a dilemma many organisations face on how they portray their beneficiaries in fundraising.

'She is not your donor. You are one of her charities.' Wisdom from Mark Phillips over at Queer Ideas.

Clairification explains how to cultivate awe, gratitude and altruism to boost fundraising.

The Sceptical Fundraiser takes a look at the career path for face-to-face fundraisers and asks how can we bring them into the fold?

I loved the Color of Change campaign and website that Paul de Gregorio shared recently.

John Lepp at Agents of Good shares a great direct mail appeal - from his daughter!

This piece on introverted fundraisers over at Hilborn is worth a read. Not all fundraisers are extroverts!

It is good to see 101 Fundraising publishing again. I enjoyed Derek Humphries' recent article on diversity.

Active listening is so important for fundraisers. Ikhlaq Hussain's two-part series on the subject at UK Fundraising is worth a read.

The Agitator looks at cause connection to understand donor identity.

Esther Preston of Ashgate Hospice shares her insights on how they've rapidly grown legacy fundraising in recent years.

The 2018 M+R benchmarking study is well worth a look and is packed with digital and social media stats and useful information.

Talking of benchmarking, Bloomerang take a look at the Q4 2017 Fundraising Effectiveness Project results.

The Southern Poverty Law Centre is one of my favourite fundraising organisations and Pamela Grow shares a recent email from them.

Barbara Talisman takes an interesting look at non-profit branding.

Erica Waasdorp gives her top three ways to steward monthly donors.

The Veritus Group share a system to increase transformational gifts.

It is amazing how often I have conversations with fundraisers who say they want to try new ideas, but their boss won't let them. David Meerman-Scott offers some good advice on the topic. In my career, I've tried to take approaches three or four!